Marketing a T-Shirt Line

Marketing a T-Shirt Line

Marketing a line of t-shirts is no different from marketing any other consumer product. The main difference is that creating a t-shirt line seems easy, entry barriers appear low and from a quick look, it seems like a lucrative business. But it is a competitive business and one that requires a product marketing strategy just like any other consumer product.

We read in industry publications that the success rate for new t-shirt lines is less than 1% and those who eventually are sold by retailers may face a less than 1% chance of seeing reorders.

T-shirt lines are not different than other products you consume. Just think about the car you drive or the cell phone you use. If these companies had an idea for a new product and just jumped into the design phase without proper market research they will have horrible success rates as well.custom t shirt printing san antonio

Marketing is not promotion. The idea that you will build a cool product and then with some word-of-mouth, some promotion, and some luck it will just take off is what has kept the 1% failure rate intact.

The way to break into any competitive field is to listen to the market. Listening to the market means observing the needs of the market and then filling those needs. Before we can fill in market gaps it is a good idea to ask a few philosophical questions.

1. What is your vision? Having a clear vision will help you open up decision doors. From the point that you first envision your T-shirt line, you will be faced with a constant chain of decisions. Having a clear vision will help you judge the quality of your decision and will give you the confidence to keep going.

2. What is the Purpose of your line? Your line needs a philosophy or mission for “being” in business, in other words, your business needs a purpose. This purpose can easily drive success and the need to contribute to making the world a little better or more fun. If you look around, you will see how the most successful companies do have a purpose.

Purpose doesn’t have to be a serious boring thing. It can be a celebration of your values or a vehicle for promoting a lifestyle.
Identifying your purpose will help you define your target segment and audience. You will naturally know who your users are, and you will be in a good position to understand their needs. In turn, this will give you ideas for product modifications and adjustments so you can produce a product that is needed in the marketplace.

3. Who are you selling your line to? Here is where having a clear purpose helps. You want to find a match between your concept and the store concept, which in turn should match your audience. The clients that enjoy and prefer that store or that would feel curious to walk in if passing by.

Uses a tried and true framework to follow as a guide to building successful products. It all starts with the understanding of the Market. What are the market segments and sub-segments? Who are your users? Who are your competitors and much more? See this website

At the retail level, you are not selling directly to the end-user. You have to sell your line to the store owner or buyer so you need to understand their needs and problems. Even if you think that your line has a wide appeal, you are selling to a single individual and building a long-term relationship. The more that you understand the buyers the higher the likelihood that you will produce products that they will need. You need to consider culture, lifestyle, income, and climate to make sure that you have a strong match with what buyers need.

What if you want to sell directly online. Then you do need to think about your target audience even more. Create personas. Imagine who will buy your line and define them on paper.

New Mom’s Ages: 25 – 35 Education: High-school/College Income: 25k to 45k years

Think about other sites or magazines that target a similar audience. Magazines have their reader demographics nailed down with great precision. Here is a trick. Look at the advertising specs to define your personas. Look at how the magazines communicate to their audiences and emulate their approach. You don’t have to spend millions in market research and analysis if you learn from the work done by successful publishers.

Remember that your online store is no different from a retail store where user experience counts a great deal. You want to know your visitors well to connect with them with every detail, color, and word you post.

Once you have a strong vision for your line, a defined purpose, and a good understanding of your target audience you will be able to form a solid product positioning for your line and hugely increase your chances for creating a successful and long-lasting t-shirt line.

Commercial Trucking Accident Lawyers

Commercial Trucking Accident Lawyers

Truck drivers are often operating their vehicles while drowsy as their work shifts call for long hours on the open road. As we recently reported on our Truck Accident Lawyers Blog, the driver of a fuel tanker was killed in an accident with a tractor-trailer. Police are investigating the accident and questioning whether or not the driver was asleep at the wheel.truck accident attorneys

Our truck accident attorneys understand the risks that drowsy drivers pose to the safety of all motorists on our roadways. Drivers of passenger vehicles are more at risk in these types of accidents as they’re the ones who are more commonly seriously injured or killed in the event of an accident with a large truck.

The National Highway Traffic Safety Administration reports more than 3,000 motorists were killed, and 64,000 were injured, in accidents involving these large commercial trucks in 2008. Less than one-fourth of the injury or fatality victims were in the tractor-trailers at the time of the accident.

In an effort to reduce the risk of an accident with a drowsy truck driver, the National Traffic Safety Board (NTSB) requests that the American Trucking Associations advise companies to equip their commercial vehicles with automated and tamperproof on-board recording devices, which track driving hours and compliance with hours-of-service rules. The government is also moving to make such recorders mandatory for most over-the-road trucks.

According to an article in Automotive Discovery, a driver alertness warning and lane departure warning system is now available to truck drivers through the SafeTraK3. This device can help to warn truck drivers about the unintentional departure from their lane. It also has the ability to detect erratic driving in any one lane. Experts agree that fatigue and drowsiness are two of the biggest risk factors for commercial trucking accidents. Systems like the SafeTraK3 could be installed in all large trucks, and eventually in passenger cars, to help reduce the risks of a drowsy driving accident.

The AAA Foundation offers these safety tips to help drivers stay awake at the wheel to “Drive Alert…Arrive Alive”:

-Make sure you get enough sleep the night before. If you’ve got a trip planned that involves a significant amount of driving, be sure to prepare yourself for the trip by getting enough sleep in the days leading up to the trip.

-Avoid driving when you’re sleepy. If you feel the effects of drowsiness at the wheel, you should pull over, take a break or get a hotel room to catch up on your rest.18 wheeler accident lawyers

-Schedule a break. It is recommended that you drive no longer than 2 hours, or every 100 miles, before stopping and taking a break.

-Travel with a passenger. When you’re traveling with another passenger, be sure to take turns driving as the other passenger catches up on rest. This will cut your personal driving time in half.

Make sure you listen to your biological clock while operating a motor vehicle. Nighttime is a very risky time for drivers as sleep can be seemingly irresistible. This urge most commonly occurs between midnight and 6 a.m. This is the time when drivers are most likely to be involved in a sleep-related accident. The second most common time for the occurrence of a drowsy driving accident is during the “afternoon lull” or between 1 p.m. and 5 p.m.

If you are involved in a trucking accident, contact our accident lawyers for a free and confidential appointment to discuss your rights.

Great Advice To Use To Get Rid Of Your Pests

Great Advice To Use To Get Rid Of Your Pests

Many people have pests in their homes at some point. Educate yourself about pest control and different efficient methods to get rid of the kind of pests you are dealing with. With the correct information, you can keep your home free of pests.

You can utilize traps with a sticky substance to catch brown recluse spiders. These poisonous spiders hide in deep recesses that are difficult to reach with chemicals. At night, they come out of their hiding spots so they can search for food. Good places to put these traps are behind furniture and along baseboards.pest control

Seal off any cracks or openings in your home. Use a good caulking material and be thorough. Oftentimes, these openings can be a great entrance for pests that seek to enter your home. Getting them sealed will block pests from getting inside.

Do you have a problem with rodents invading your home? Always look at your home’s exterior to find small cracks and openings. Fill cracks with clean scouring pads and/or place a small amount of rat poison in there. Sometimes mustard oil or one other repellent can work.

Do not use rat or mouse poison if you have pets in your home. Even if you do not think they will get into the poison they might eat a rat that has poison in it. Not only is bad for your pets, it is extremely bad if there are children present. Kids may think the pellet is candy.

Outdoor lights attract bugs. These lights should be further from your home’s entrance. You will also cut back if you use a different colored light.

If you have a rodent problem, remember that they will eat just about anything. Little bits of meat, peanut butter, and any foods that have a strong smell will be good bait for traps. In addition, a spoiled food item will also work, so if you are needing to eliminate spoiled food, this can be a great way of doing so.

Try to involve those that live by you in your pest control efforts. If your home is close to your neighbor’s they probably will run into the same issues. If you rid yourself of them but your neighbors don’t, they will inevitably find their way back in your house. Have your neighbors help you so all of you can enjoy living in homes without pests.

Deal with beehive or wasp nest problems after dark. Homeowners can remove these hives alone using spray foam from a hardware shop. These foams can safely kill bees from a distance. The best time to spray the beehive is nighttime when the bees have less activity. After you spray, keep an eye on the hive and spray it again if you need to. When you’re sure all the bees are gone, then you can take the hive down.

Ask your neighbors for advice. If you’ve got issues with mice, your neighbors may have the same issue. You may find that your neighbor has come up with some solutions that you haven’t yet considered. It is also helpful to let them know in case they weren’t aware of the issue yet.

Spiders are one of the better pests to have within the home because they are most likely feeding on other, smaller pests. To reduce this possibility, dust and vacuum often. That way, the bugs won’t get a chance to reproduce.

Have you discovered carpenter ants? If so, then they almost always mean that you have a bigger problem. They only like to eat wet wood, so that means you can have an issue with leaks and potentially wood rot in your home. So, when you see carpenter ants around your home, call in an expert to find out what the problem is.


Pest Control on yellow sticky note pinned with red pushpin on corkboard.

If you have termites, get a good termiticide. You may choose from chemicals meant to kill the termites and those intended to repel termites. No matter what type you choose, it is applied around your house’s foundation. It takes a lot of the insecticide to work.

If you believe you may have a termite infestation, examine the wood within your foundation. If they’re affected, you don’t have termites. The termites only eat the soft part of the wood, not the rings. If the rings are there, then you have a serious termite problem in your house.

If rodents have you worried, take a look at the yard. Don’t let these critters have a happy living space. To make your yard unwelcoming remove any debris as well as tall weeds and bushes. Mow your grass regularly, and buy a trash can with a lid that locks tightly. These simple steps will keep most rodents away.

Destroy your ant problem by tracking them back to their source. Their entryway to your home has to be discovered. Once found, there are a number of home remedies available to you to ensure that they don’t use this entrance again. Chemicals you can try include coffee grounds, lemon juice, cinnamon, citrus oil and cayenne pepper.

A pesticide is a great way to control pests, but make sure it is safe to use. Follow the directions. Some might require cooler temperatures, low wind or dry conditions to work properly. Whenever you are working with pesticides you want to always keep your safety in mind.

No one wants to think about possible microscopic bugs crawling in their bed and other particular living areas. It can be helpful to eliminate dust-mites, even if you are not allergic to them. Launder sheets and pillowcases in very hot water once per week and use solid pillow covers.

To manage a bee infestation, you must call in an exterminator. It is not easy to figure out whether the bee is from an Africanized colony; trying to learn the species’ differences can pose a risk to your health.

As was mentioned earlier, nearly all homeowners must deal with pest issues at one point or another. Apply the knowledge you have gained from this article to help you avoid getting unwanted pests in your home. Don’t waste another minute, start immediately!

This post was brought to you by Jenkins Pest Control and Lawn Services in San Antonio Texas